Startselect and Zimpler partner for the Swedish and Finnish markets

Startselect and Zimpler partner for the Swedish and Finnish markets

Startselect launches Zimpler as a payment solution for the Swedish and Finnish market to better cater to market needs.

“Zimpler helps us to expand and grow our presence in the Nordic markets by delivering native payment methods for our customers in the digital entertainment industry. We believe in our core competence by offering a payment method that is familiar for our customers and improves their experience at,” says Max Gudden, CEO at Startselect.

Startselect is an e-commerce company and one of Europe’s largest resellers of digital gift cards, games, in-game credits, and subscriptions.  Startselect believes in simplifying the process of buying, downloading, and playing games. Their passion for gaming and the gaming culture permeates in all they do and is similar to Zimpler’s core value: “Everything should just work.”

“Our vision is that everyone should get the most out of their free time, for speed, availability, and being able to focus on the fun stuff with a native experience. That’s what we do,” says Maarten Van der Ent, CMO at Startselect. 

“We share a lot of our core values with Startselect. Like the basic mindset that we live in a digital world where our customers expect safe, fast, and user-friendly experiences when using our products. I believe they are as dedicated to that as we are, which is a great foundation for our new partnership! We look forward to supporting Startselect as they grow their presence in the Nordics,” says Johan Strand, CEO at Zimpler. 


About Startselect

At Startselect we are gamers. We love games and the gaming culture. But we don't like broken CDs, malfunctioning codes, or waiting for products that never arrive. If we have purchased a game, we want to play it as quickly as possible. That is why we came up with a better way and in 2009 we started offering digital games and gift cards. The process of buying, downloading, and playing games has become a lot easier and faster for every gamer.

About Zimpler

Zimpler is a fast-growing fintech company creating simpler and more secure transactions for companies and people around the world. Zimpler is currently available in Sweden, Finland, Estonia, Germany, and the Netherlands.

For more information:

Jonna Grenfeldt, PR Manager Zimpler

+46 (0) 707 35 75 39