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October 24, 2022
Zimpler partners with Primer to allow an A2A integration with merchants – with no code

Stockholm, 24 October 2022  — Zimpler, a leading fintech company born in Sweden, announced today that they’ve partnered with Primer, the world’s first automation platform for payments and commerce. The partnership will allow merchants across different segments to immediately access Zimpler’s account-to-account payment solutions through Primer with clicks, not code.

The partnership comes with several benefits for merchants looking to integrate payment solutions onto their platforms and for their customers, as both Primer and Zimpler are focused on providing a seamless user experience and solving payment complexity. Merchants just need to integrate with Primer once, after which they can add Zimpler to their payment workflows in minutes.

Zimpler solutions available through Primer include instant Pay-ins and other B2B products. The integration will be available in all of Zimpler’s markets, including Sweden, Norway, Finland, the Netherlands, Germany and Estonia.

Catrine Rhenberg, Head of Partnerships at Zimpler, said: “I am delighted to start our partnership with Primer. Zimpler is all about simplicity and our collaboration will now allow merchants to integrate our solutions in an even easier way—without the need for code.I believe that we have a common vision when it comes to creating a next-generation payments technology and I look forward to our partnership evolving as we expand our product offering and enter new markets.”

João Vidigal, EMEA Partnerships Manager at Primer, said: “Account-to-account payments represent a powerful way for merchants to increase acceptance and drive conversion. By offering A2A payments across Zimpler’s markets, we’re giving Primer’s merchants even more ways to build unique commerce and payment experiences for their customers.”

For more information, please contact:
Maria Frändegård, Head of Communications at Zimpler+46 (0) 72 888 42 05press@zimpler.com

About Zimpler
Zimpler is a Swedish next-generation fintech company, offering simpler and more secure transactions - without the need for cards. Specialising in account-to-account payments we are trusted by consumers and merchants across Europe to pay and get paid. With a newly launched rebranding, we are rapidly expanding in new key markets, with a mission to simplify payment transactions everywhere.

About Primer
Primer is the world’s first automation platform for payments and commerce, offering merchants the underlying infrastructure they need to build better buying experiences for their customers.

For the first time, merchants can connect and control their entire payment and commerce stack, and build their ideal payment flows autonomously from scratch. Plug in any desired payment and commerce solution with 1-click Connections, define logic across the entire commerce lifecycle with a drag-and-drop workflow editor, and create seamless checkout experiences that meet today’s consumer expectations.

Primer was launched in 2020 by Paul Anthony and Gabriel Le Roux, former Braintree/PayPal colleagues. The fully-remote company, which now operates in 35+ countries, has raised over $74M and is backed by Iconiq, Accel, Balderton, Seedcamp, Speedinvest and RTP Global.Visit primer.io for more details.

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