About us

Zimpler is a swedish fintech company. We were founded in Stockholm and Gothenburg 2012. The goal has always been to simplify mobile payments and to be a really nice company. Zimpler's main product is a modern, mobile wallet that gives the user control over their spending. We do this with spending limits, nudging and behavioural science methods.

Zimpler have offices in Stockholm, Gothenburg, Berlin and Haparanda. You can use the wallet in Sweden and Finland at the moment, but there are plans for entering more european markets. Today we have more than 112 000 users who can make and get control over their payments.


The idea about Zimpler was born when Johan Friis and Kristofer Ekman Sinclair's paths were crossed back in 2012. Their idea was to create an easy to use, mobile payment solution. And to found a company who treasured kindness as its most prominent virtue. The first version of the Zimpler solution was released shortly thereafter. It didn't take long to understand that most users not only needs an easy way to pay, they also needed an easy way to get control over their spending. Since then that has been our most important task. By using both technical solutions and methods from behavioural sciences we are helping our customers to a more healthy economy.

Corporation facts

Turnover: 27,5 MSEK
Number of employees: 37
Gender split: 35 % women 65 % men
Founded: 2012
Number of business customers: 104
Number of users: 112 000